​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​Image of a person fishingFISHING SEASON IS HERE!
Fishing license sales ramp up significantly during the summer months.  Now is a good time to check out the FISHING button below for information on the different fishing license types and some frequently asked questions to help you with sales.  Please also dispose of any old fishing regulations you have and order a supply of the current 2026-2027 Fishing Regulations and 2026-2027 Trout Fishing RegulationsSELECT HERE​ for order instructions.​  Thank you and have a great summer!

Button linking to the Start Here page
Learn the basics of equipment operation and license sales flow.  Read the roles and responsibilities for selling licenses.

Button linking to the Sales Training page
Read or print ​tutorials on how to sell hunting and fishing licenses.  Learn how to renew vehicles or sell trail passes.​

Button linking to the Help & Support page
Tips on license sales issues.  Learn how you can troubleshoot the equipment.  Who can you contact for assistance? ​​​

​                  MESSAGES AND NEWS                  

FARMLAND ANTLERLESS DEER HARVEST AUTHORIZATIONS AVAILABLE JULY 1
​All deer licenses purchases starting July 1st will include the optional add-on for the Farmland antlerless harvest authorizations.  Customers will be asked to provide the Deer Management Unit and land type (private or public) during the sale.  For those customers who already purchased their deer license prior to July 1, they will be eligible to redeem them for free at a DNR Service Center, or online at gowild.wi.gov, or at an authorized sales agent for a $2 service fee.SELECT HERE for instructions.  Visit the Deer Hunting link to the left for more 2026 deer season info.

BONUS ANTLERLESS HARVEST AUTHORIZATIONS SALE BEGINS AUGUST
Bonus Antlerless Harvest Authorizations go on sale Starting August 17 at 10am.  They will be available online at gowild.wi.gov or at non-DNR license locations across the state.  SELECT HERE​ for instructions.  
Customers may purchase one harvest authorization per day until that unit is sold out.  Customers will be required to indicate the zone (Forest Zone 1 or Farmland Zone 2), deer management unit (county), and land type (public or private).  SELECT HERE​ for a printable list of the available permits for all deer management units.​
  • ​Monday August 17 at 10am - Forest Zones (Northern and Central)
  • Tuesday August 18 at 10am - Central Farmland Zones
  • Wednesday August 19 at 10am - Southern Farmland Zones
  • Thursday August 20 at 10am - All zones with bonus still available.  

SPOUSAL FISHING LICENSE
The Spousal Fishing license is a popular license for legally married couples.  It is the one exception for a license that can be purchased for another adult.  Only one party must to be present, but in order to get license approvals for both, customers will need information for both parties (date of birth, driver license, SSN, etc.​) to find their accounts. For detailed information on how to sell Spousal Fishing, or the similar Nonresident Family Fishing License, select the Fishing link to the left.

BOAT RENEWALS ON GO WILD​
You are able to renew registrations on boats that are already in a customer's name.  There are two options for renewing.  There is a Quick Sale option, or you may renew their boat by going through their Customer Record.  Select the Vehicle Renewal button to the left for more information.  Note:  Original registrations and title transfer registrations must be done at Gowild.wi.gov or via mail in application.

NEW USER ACCOUNT DEACTIVATION POLICY
​A user ID with no login or transaction activity for 90 days will be automatically deactivated to maintain system security.  Please remind staff to log in every 90 days to avoid deactivation.  If a staff member becomes deactivated, a user with manager permissions can reactivate using the instructions HERE​.  Contact your Business Support Specialist with any questions.​​


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