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NEW!  Changes To The 2025 Deer Management Zones
There have been some sinificant changes to the 2025 Deer Season Structure.  SELECT HE​RE​ to see the new 2025 Deer Management Zone Map.  Make sure customers look closely at the new map to confirm they are choosing the right zone/unit when they purchase.  IMPORTANT! - Please discard any older DMU maps you have, and use the new 2025 map.​  Select the DEER HUNTING button below for more info.​
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Learn the basics of the equipment operation and license sales. Read the responsibilities for selling licenses at your location.

Read or print ​tutorials on how to sell hunting and fishing licenses.  Learn how to renew vehicles or sell trail passes.​  

Tips on license sales issues.  Learn how you can troubleshoot the equipment.  Who can you contact for assistance? 

​                                             ​  MESSAGES & NEWS
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BIG EVENT! ​ BONUS ANTLERLESS SALE BEGINS AUG 18
​Bonus antlerless deer harvest authorizations may be purchased at the rate of one harvest authorization per person per day until the unit is sold out or the hunting season ends. Sales begin at 10 a.m. each day.  How many are left?
Monday, August 18 – Forest Zones (Northern and Central)
Tuesday, August 19 – Central Farmland Zone 
Wednesday, August 20 – Southern Farmland Zone
Thursday, August 21 – All zones are available.
Due to recent changes in the Forest Zone boundaries, hunters' selections may differ from previous years. Please direct customers to the Deer Management Unit​ poster and other available deer maps to help guide their purchase decisions.
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BEAR SEASON OPENS SEPTEMBER 3
​The Class A Bear Carcass Tag will only show up for bear drawing permit winners.  Find it under the Hunt/Trap Tab.  Once the tag is selected, the bear license will be available as an add-on.  ​SELECT HERE for more detailed information on the bear hunting page.

NEW USER ACCOUNT DEACTIVATION POLICY
​Effective August 1, any user ID without login or transaction activity for 90 days will be automatically deactivated to maintain system security.  Please remind your staff to log in before 90 days is up to avoid deactivation.  If a current staff member becomes deactivated, a user with manager permissions can reactivate using the instructins HERE​.  Please contact your Business Support Specialist with any questions.​

FARMLAND HARVEST AUTHORIZATIONS AVAILABLE NOW
Deer licenses purchases will now include the optional add-on for the Farmland antlerless harvest authorizations.  Customers will be asked to provide the Deer Management Unit and the land type (private or public) during the sale.  For those customers who already purchased their deer license prior to July 1, they will be eligible to redeem them for free at a DNR Service Center, or online at gowild.wi.gov, or at an authorized sales agent for a $2 service fee.​ SELECT HERE for instructions.​​

WHY CAN’T I FIND THE SPORTS LICENSE FOR A SENIOR (age 65+)?​​
The Sports license is a combination license (Fishing, Small Game, and Gun Deer) that is available to customers age 18-64.  Seniors age 65 and up will not see this license product in the catalog.  They should be directed to purchase the Senior Small Game, Senior Fishing, and the Gun Deer License separately, as the total cost would be much less than the Sports License.
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